Orange Fit

CatSmart as name suggest is a pet grooming online portal, which deals in pet food, Accessories and other grooming products, especially for cats. With a target location based in Singapore CatSmart needs an aggressive online marketing strategy which should increase their online SALE, with a speed of light.  We studied their website and past target audience and suggested them 3 dimensional marketing strategy, which includes Organic marketing, Paid marketing and Local marketing.

Organic Marketing (SEO) – We went through their products which they offer and compared them with their competitors. Based on our research we did extensive keyword research for their products and figure out the top 100 keywords with high search volume. Once the keywords were approved, we performed on-page optimization, along with technical audit. With right placement of keywords in the desired pages and content, website’s ranking improved a lot within 20 days.

Now, it time to create quality backlinks on high domain authority websites. Our team right away, started backlinking activities like Social bookmarking, Business profile listing, PR submission, web2.0 etc. These activities gave all the keywords stability and to achieve higher ranking.

Paid Marketing (Google Ads or PPC) – Paid marketing is very crucial for SALE oriented website especially e-commerce website. So, within the onboarding of the campaign we started their Google Ads campaign, where we covered all the products and category they are offering. Within 2 business days they started getting 20-40 leads per day through Paid ads.

Local Business Optimization (GMB)- Google My Business is all key tool if you are looking to get conversions or SALES from your local area. So, keeping that in mind we started optimizing their Google My Business with creating products, services, publishing their product images and tagging their images with GEO location. Due to these activities we noticed that CatSmart started getting the leads from their local area.